RESEARCH RETHINK REIMAGINE

This is the driving motto that connects one of the world’s leading Management Schools with a community of game-changers, leaders and professionals, ready to reshape the future.

SDA Bocconi’s mission is to continually evolve education, meeting the demands of social transformation with innovative, creative, and responsible thinking and resources.

To drive change, it’s vital to update communication. That’s why Tribe defined a new brand positioning and refreshed its identity to relaunch it across the ecosystem.

  • Positioning
  • Brand design
  • Content strategy
  • Campaigns
  • Photo&Video
  • Social media
  • Live coverage
  • BTL

The payoff conveys the key role of Academic Research in understanding the present, rethinking leadership and reimagining tomorrow.

Since SDA Bocconi opens new perspectives in the educational and managerial world, we have opened the rebranding to new perspectives. The logo becomes a window to the world, moving upward as if tracing new trajectories and perspectives.

Logo projections are designed to be versatile, and can follow three different trajectories: upward, forward and diagonal. The shapes come in nine types, allowing for various compositions.

SDA Bocconi’s rebranding involves transitioning from blue to yellow to distinguish itself on the global stage.

So, it reflects our international vision while paying homage to our history, as it was the color of the iconic stair tower in our original building, symbolizing a new chapter in communication.

The campaign launches with a new tagline: "Let’s make the future," which is then adapted vertically to the various educational products, each identified by a distinctive color system and a headline that aligns with the overall concept.

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New sets of illustrations, icons, and infographics enrich the brand identity.

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The system elements adapt across platforms, with a spacious design that creates a welcoming, uplifting feel, reflecting our brand’s personality.

Infographics simplify complex data from SDA Bocconi’s research, presented in yellow and blue, though other palette colors can be used.

We designed a new content and social media strategy, capable of inspiring, connecting and engaging the game changer, in real time. We extended SDA Bocconi social media platforms through LinkedIn, Instagram, Facebook, X, TikTok and YouTube, based on the two communication pillars: 'live the experience,' that highlights community and value, and 'lead the change,' that showcases programs, faculty, and research.

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8.172.400

Impressions

+40%

Drive To Site

3.015.080

Views

We are a tribe of meaning hunters.
We guide companies in defining their unique meaningful promise and conveying it through relevant messages and actions. As we’ve done for brands such as SDA Bocconi, Jersey Lomellina, , Tecno Olivetti, Guidi, Emmentaler, Sector, Movitra, and BSP Luxemburg.